Practical marketing advice for contractors. Tap any post to read it.
You cannot clone yourself, but you can write down what you do. That is all a training program really is.
Film yourself doing the five jobs you run most. Ten minutes each, phone on a bucket. That is your first course.
What to bring, what to check, what to photograph, what to say to the customer. Checklists beat memory, especially at 6am.
Watch two, help on two, supervise two, then let them run it. Most callbacks come from skipping that last step.
Photos of good work and bad work, side by side. People rise to a standard they can actually see.