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Practical marketing advice for contractors. Tap any post to read it.

The local business marketing plan: 5 steps to a fuller calendar
Strategy

The local business marketing plan: 5 steps to a fuller calendar

Jul 28, 2026 · 8 min read
Every missed call is a customer going to your competitor
Leads

Every missed call is a customer going to your competitor

Jul 19, 2026 · 5 min read
How to get five-star reviews without ever feeling pushy
Reputation

How to get five-star reviews without ever feeling pushy

Jul 10, 2026 · 6 min read
What a CRM actually does for a small contractor
Systems

What a CRM actually does for a small contractor

Jul 1, 2026 · 7 min read
Are paid lead platforms worth it? An honest answer
Leads

Are paid lead platforms worth it? An honest answer

Jun 24, 2026 · 6 min read
Service agreements: how to stop the cash-flow rollercoaster
Strategy

Service agreements: how to stop the cash-flow rollercoaster

Jun 15, 2026 · 6 min read
The change order process that stops you working for free
Operations

The change order process that stops you working for free

Jun 6, 2026 · 5 min read
How to train a tech so the work looks like yours
Operations

How to train a tech so the work looks like yours

May 28, 2026 · 8 min read
Four questions that kill bad estimates before you drive
Leads

Four questions that kill bad estimates before you drive

May 19, 2026 · 5 min read
The cheapest lead source you already own: your old customers
Marketing

The cheapest lead source you already own: your old customers

May 10, 2026 · 6 min read
Your Google profile is your real homepage
SEO

Your Google profile is your real homepage

May 1, 2026 · 7 min read
Stop pricing by the hour and start pricing the job
Strategy

Stop pricing by the hour and start pricing the job

Apr 21, 2026 · 7 min read
What to do in the slow season besides worry
Strategy

What to do in the slow season besides worry

Apr 9, 2026 · 6 min read

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Leads

Four questions that kill bad estimates before you drive

May 19, 2026 · 5 min read

Unpaid estimates across town are the most expensive habit in this trade. A two-minute phone call fixes most of it.

What exactly is happening?

If they cannot describe the problem, ask for a photo. Photos sort the real jobs from the tyre kickers fast.

When do you need it done?

"Sometime this year" and "before Friday" are different businesses. Book the second one first.

Who else is looking at it?

Three bids is fine, you just want to know. It tells you whether to compete on speed or on trust.

Does a range in this neighbourhood work for you?

Give a ballpark on the phone. Sticker shock in a driveway wastes an hour you will never bill.