Hourly pricing punishes you for getting good at your trade. The faster you work, the less you earn. That is backwards.

Know your real cost per day

Truck, insurance, fuel, phone, software, unpaid estimates, the hours you spend quoting at night. Divide by billable days.

Price outcomes, not minutes

The customer is buying hot water tonight, not ninety minutes of your time. Quote the result with the risk built in.

Give three options

Good, better, best. Most people pick the middle, and the top option makes the middle look sensible.

Raise it before you resent it

If every job feels tight, your price is wrong. A ten percent increase loses very few customers and changes your year.