Practical marketing advice for contractors. Tap any post to read it.
Everyone chases new leads while a list of people who already paid them sits untouched in a phone.
Every customer from the last three years, name and number. That list is worth more than any ad account you will ever open.
A seasonal reminder that saves them money reads as service. A discount blast reads as desperation.
One per season, tied to what actually breaks that time of year. That cadence keeps you top of mind without becoming noise.
Note which send produced work. Two years of that and you know exactly which month to hit send.