Practical marketing advice for contractors. Tap any post to read it.
Feast in summer, famine in February. Service agreements smooth that line out and make your business worth more if you ever sell it.
Two tune-ups a year, priority scheduling and a discount on repairs. Simple enough to explain in one breath at the kitchen table.
Right after you have fixed their problem is the moment trust is highest. That is when a plan sounds like care, not an upsell.
Card on file, reminder text before every visit. Chasing renewals by hand is how good programs quietly die.
A booked calendar in the slow months and a customer who calls you first, forever.